You shouldn't wear white to a wedding -- unless you're the bride -- but what about a skintight mini-dress?
Fitness instructor Liz Krueger says she was bullied over her outfit to a friend's nuptials last month. The photo has since gone viral as she's attempted to use her story into a positive campaign called #KruegerKindness.
"If only I knew that choosing this dress for a wedding on a 90 degree day meant so many women would be outrightly rude to me," the 31-year-old wrote onInstagram June the 19th.
Krueger told "Today" she was invited to the reception and not the wedding itself by a friend and former college roommate. While getting ready, Krueger texted her friend to get advice on what to wear.
"People have been saying, 'I'm in!' and 'I love this!'" she says.
One said: "I WISH I could wear that dress!".
She was drinking coffee and reminiscing with her pal when suddenly, she said, "Someone slapped me on my butt".
"I felt so unwelcome and embarrassed", she added.
In fact, Liz had her bum slapped by another woman "because she was a target" and even had a pint of beer poured over her arm. "But that was really rude". "It's like there's a double standard, because it doesn't matter what you look like - other people have no right to treat anyone that way".
An hour after dinner, Krueger stood next to a cocktail table with her back to the dance floor.
Upset, Kruger called her husband, Dan Krueger, to pick her up. "It was very weird and very uncomfortable", she says.
“You always have to consider a number of factors, what is the weather going to be like, have I worn this before, should I wear a dress with comfy shoes, will I be over or underdressed?”
The story went viral after an anonymous friend posted about Krueger's experience on a New Zealand radio station's Facebook page. She created the hashtag #KruegerKindness and said the outpouring of support was overwhelming.
The debate was not simply about the skintight strapless and sheer-paneled mini dress she donned on a 32-degree Celsius day, but about whether Krueger '"deserved" the rude comments and bullying she received at the wedding.
Krueger hopes the movement will lead women to do good things for other women every day.
"Through my fitness, I'm all about empowering women and making them feel good".
"I'm just trying to get as connected as I can with other women who are trying to do good", she says.
She writes, "I'm starting my own kindness movement #KruegerKindness!" “My last name happens to fit well with Kindness, so I am not self promoting, I am taking action myself and asking others to join me!”
However, with positive feedback comes negative feedback.