As of Sunday, his $99 uniform is the top seller among current players on the 49ers online store and ranks fifth overall on the NFL's retail list.
The surge in sales of his jersey is more remarkable because he lost his starting position last season. After the National Anthem protest, the sales skyrocketed to 3rd and then a few hours later, he had the top selling jersey on the team. Lane was among those following the movement of sorts in a recent preseason game, and has said he will continue to do so during the regular season.
The NFL has released a comment, saying that players are encouraged but not required to stand during the playing of the national anthem.
'He's generated more conversation around some topics that have to be talked about.
Since Kaepernick began his protest, many fans have said on social media that they want to purchase his jersey as a sign of solidarity.
Rapinoe, 31, said it was an intentional move created to show her support for San Francisco 49ers quarterback Colin Kaepernick's ongoing protest against racial injustice in the U.S.
"I've got to confess that I haven't been thinking about football while I've been over here and I haven't been following this closely", Obama said during a press conference in Hangzhou, China. Elsewhere, Seahawks cornerback Jeremy Lane has followed suit in a game against the Oakland Raiders as did Megan Rapinoe of the National Women's Soccer League.