According to Twitch CEO Emmett Shear, the implementation of the new service is a response to the feedback that they have been getting from the community, USA Today reports.
To support the category, Twitch - which Amazon purchased in 2014 for about $1 billion - also unveiled new community guidelines and upcoming plans to allow users to broadcast directly from the Twitch mobile app.
IRL will be powered by the Twitch mobile app, which will get native streaming in 2017, letting users go live directly from their phone's camera.
The new Twitch IRL channel has been created for those that would like to talk to your community and share thoughts, opinions, feelings, and just events from everyday life. Channels can now include " updates and discussions about one's life and channel, as well as personal highlights from events and trips, such as TwitchCon and places overseas".
The new channel introduces changes to the Twitch's General Conduct rules, specifically the ones forbidding non-gaming content, but that doesn't mean IRL is a free-for-all like other video sharing services.
Starting today, Twitch creators are encouraged to broadcast IRL content, and viewers will have the opportunity to find the content at http://www.twitch.tv/IRL.
While IRL marks Twitch's most dramatic divergence from its core gaming market since launch, it follows a thread of diversification which has seen categories including Music, Creative, and even "Social Eating" added to the site in recent years.
For daily updates on Twitch, visit the official company blog, Twitter feed, and Facebook page.
The firm now has 100 million community members watching over two million broadcasters. Basically, Twitch users will be able to stream live from their smartphones as much as they want, whenever they want.
IRL is Twitch's latest effort to broaden the types of videos available on the platform.