Facebook is about to get a feature that may annoy many users: Videos that play automatically will now have the sound on as well.
The Wall Street Journal reported last month that Facebook was creating an app for TV set-top boxes that would bring the company closer to live video and video advertisements.
However, if the phone is on silent mode, videos will not play with sound.
Facebook started testing a mid-roll advertising option for live video in the fall, and Rose pointed to that as a way Facebook and publishers will make money from live down the road.
He also mentioned that although there are some potential pitfalls the current users are "pretty conscious", mentioning that when the company first started the auto-play feature "it was very new to people", but now users have a good grasp of how to handle it.
Some users are sure to be annoyed by the change to autoplaying audio in the News Feed that Facebook announced yesterday. In other words, what has been a generally private experience is about to become far more public.
But there are a number of reasons why Facebook would want to do this, surrounding a central theme: video is the future of Facebook, and it will clear any obstacles to making this content more watchable. That's led to some clever use of on-screen text and subtitles-both of which are great for the hearing impaired. The new feature will be turned on automatically by default. Vertical videos, for example, take advantage of your phone's screen space instead of shrinking into a little rectangle.
He said that Facebook users often hoard videos for later viewing, and that the cache manages to stack up, with the user failing to find the right time to finish them all. To that extent, it plans to launch Facebook apps for Apple TV and Amazon Fire TV soon.
Always on audio for videos is limited to the Facebook mobile app, so deleting that from your smartphone means you won't have to deal with it.
The blogpost also said users can scroll through their news feed and simultaneously watch videos on their timeline.
Earlier on Facebook, you could either scroll through your News Feed or watch a video. Users can also disable the feature of autoplay in Settings.