A new beginning for Givenchy

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Waight Keller made her name by turning Pringle of Scotland from a rather staid knitwear maker into a fashion brand.

Propensity for ruffles aside, it's an interesting choice for Givenchy, given the differences in Tisci and Waight Keller's design records.

French fashion house Givenchy has just announced - to its 7.7 million Instagram followers no less - that British designer, Clare Waight Keller is the new Artistic Director.

With the house celebrating its 65th anniversary later this year, the appointment of Waight Keller is an interesting choice. At Chloé, the designer offered up an alternative to couture: beautifully executed pieces with a feminine, haute-hippie, 70s vibe. In fact, Reuters originally reported that Waight Keller did not renew her Chloé contract due to the challenges of commuting between London and Paris while parenting her three children. The Business of Fashion writes that her success at Chloé "was rooted in her ability to deliver wearable, desirable garments-and perhaps most importantly, high-margin shoes and handbags-that moved at retail".

Waight Keller will oversee women's ready-to-wear, men's, accessories and couture.

Givenchy has finally announced the news we've all been waiting for.

Givenchy chief executive Philippe Fortunato said Waight Keller would bring her own "singular sense of elegance and modernity" to the brand. Previous Givenchy artistic directors include John Galliano, Alexander McQueen, Julien Macdonald and her immediately predecessor Riccardo Tisci, an Italian designer who ran the brand for a long 12 years. "I am convinced Clare will help Givenchy reach its full potential".

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