Google to revamp ad policies after United Kingdom, big brands boycott

Google to revamp ad policies after United Kingdom, big brands boycott

Google to revamp ad policies after United Kingdom, big brands boycott

Google says it will step up enforcement of advertising policies aimed at preventing ad placement next to inappropriate content after an uproar in the United Kingdom over government and branded ads appearing on video-sharing website YouTube.

While the government might be particularly sensitive to where its ads are placed, The Times also spotted ads from media organisations including the BBC and Channel 4, while the Guardian spotted its own membership ads alongside such content, pinning that on the use of Google's automated ad exchange system.

"Our position will remain until we are confident in the YouTube platform and Google Display Network's ability to deliver the standards we and our clients expect".

MPs recently said Google was "still profiting from hatred" after it failed to remove videos from groups allegedly linked to terrorism.

The content included YouTube videos of American white nationalists, a hate preacher banned in the United Kingdom and a controversial Islamist preacher.

It was alleged by The Guardian and the likes that their ads reportedly appeared alongside extremist and hate-filled videos on YouTube.

THE UK GOVERNMENT has yanked its advertising from YouTube, over concerns that it have appeared alongside extremist and otherwise "inappropriate" content. Earlier this week, Germany threatened to fine social media outlets like Facebook $53 million if they do not allow users to complain about posts containing hate-speech or fake news and if the company didn't work to remove illegal content. Germany first proposed this measure previous year and mostly targeted the publishing of fake news stories on social media. Advertisers are unhappy that their ads have been placed next to extremist content and hate speech, and Google says it will improve the controls advertisers have over ad placement. In the a year ago, Google removed almost 2 billion bad ads; however, Harris acknowledged that the system isn't flawless: "In the vast majority of cases, our policies work as intended".

The British government has summoned the tech firm to explain itself after a newspaper investigation showed that taxpayer-funded ads were used on inappropriate content including videos from former Ku Klux Klan leader David Duke.

The government suspended advertising on Thursday, citing "pending reassurances".

Sir Martin Sorrell, chief executive of the world's largest marketing services group WPP, was critical of Google, but fell short of blacklisting the company from its United Kingdom advertising schedule.

The government has removed the advertising and has called Google executives to the Cabinet Office discuss how the issue can be rectified.

At the same time, we recognize the need to have strict policies that define where Google ads should appear.

Fearful of losing out on advertising revenue - the company's lifeblood - Google is undertaking a review of the policies it has in place and investigating ways that things can be improved.

"We accept that we don't always get it right, and that sometimes, ads appear where they should not", she added.

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