Kantar Worldpanel published its report on the smartphone market for the three months ending in January 2017, and the numbers are clear - Android and iOS are the only players left on the field, while Windows Phone and BlackBerry OS are quickly disappearing.
IPhone's deteriorating performance in China - which saw it register a 16.6 percent market share for the quarter - differs from most other markets that Kantar monitored in the report. iOS smartphones had share gains in markets including Germany, Great Britain, France, Italy, the US, and Australia, expanding between 1.2 percent and 4.9 percent.
While these models are not expected to rival Apple iPhone 7 or the upcoming Samsung Galaxy S8, they do compete with other mid-range devices like the Huawei P8 and P9 Lite.
BlackBerry, which previously had its own operating system, is no longer making its own devices, licensing its brand for use on handsets running Android instead, including the new KEYone unveiled at MWC. Around 70 percent of the United States domestic market is still dominated by Apple and Samsung, with the third largest manufacturer, LG, accounting for an additional 11.1 percent of sales in the three months ending January 2017. We witnessed something of a throwback to times past with the new Nokia 3310 feature phone, an updated version of the iconic Nokia look, plus several new Nokia Android smartphones being marketed by HMD, now the exclusive licensee of the Nokia brand. But by January 2016, its sales market share there had fallen to 5.9%, and has more than halved over the year since then, to 2.9%.
EU5 stands for European Union Five, in which France, Germany, Italy, Spain and Britain are members. Some believe that the company will deliberately avoid describing the device as a "phone", distancing itself from its smartphone struggles. Among them, Spain was the only country where the iOS saw its market share decline.
One of the most popular markets for Apple is actually Australia - and in the country Apple sits at a hefty 42.4 percent market share, which is slightly higher than its market share in the U.S. Neither of those two countries are Apple's best market, though. In contrast, Android's share skyrocketed from 73.9% to 83.2%. That figure, however, includes a large number of phones being sold in more rural areas, where many users are buying phones for the first time.