Sales of Ivanka Trump products increased 346% between January and February, while over past year sales of the brand are up 557% according to Lyst, a British e-commerce website that sells thousands of different brands. The same company has noted a 26% decrease in the brand's sales in January over the same month of the previous year. Sales at Amazon were up more than 300 percent.
Ignoring the Ivanka Trump clothing line origins, Donald Trump repeated this mantra during a speech he gave in SC on February 17, at an unveiling of a new Boeing aircraft, as evident from the White House official transcript of the event. The company's perfume became Amazon's bestseller, and the online giant replaced Nordstrom as the largest seller of the brand, CNBC reported on Thursday. "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand's] best performance ever", Abigail Klem, president of the Ivanka Trump brand, said in a statement Friday.
And comparing share price to sales figures doesn't really tell us much. Other retailers, Belk, Steinmart and TJ Maxx/Marshalls, have also removed Trump items from their websites or brick-and-mortar stores. "To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us", Sarah Tanner, Lyst's USA spokesperson, said. The brand sells clothing, shoes, accessories, and jewelry. "The Trump brand has largely been in the news many times during February, and it wouldn't be surprising to say that resulted in increased sales, in many calls for supporting the brand that we've seen online and throughout the last couple of months". She said that the company has seen near-unprecedented success since last month.
A rep for Nordstrom also TooFab that they "do not provide sales details for any of their brands, including Ivanka Trump".
Michael Cohen the longtime attorney for President Donald Trump said on Friday that sales data had showed there was a victor in the differences between Nordstrom and Ivanka Trump.
Meanwhile, shoppers are leaving their comments on Ivanka's brand. I support the Trumps!
Ivanka Trump's clothing line posted record sales after anti-Trumpers launched a nationwide boycott. Trump's line jumped from 550th in the search engine's most-searched brands in January to 11th in February.
Nordstrom stock was up 4% during the period as well, but is lower by over 7% on the year.