Galaxy S8's Bixby could be the biggest fail yet for Samsung

Galaxy C9 Pro- Selfie Cam

Galaxy C9 Pro- Selfie Cam. Image YouTube

Bixby, Samsung's virtual assistant that will debut on the Galaxy S8 smartphone, won't be fully available at launch, outside of phones sold in South Korea.

The company's widely touted artificial intelligence tool Bixby - seen as a rival for Apple's Siri - won't be fully operational in time for the US release of the Galaxy S8. Home, Vision, and Reminder would be available to the users from the day of launch, but the Bixby voice won't be available to the users until Spring 2017. Users will be missing out the Bixby Voice at the time of the launch and it will be available later this Spring.

Samsung has confirmed that Bixby Voice, the voice-control feature of it's very own voice-assistant and answer to Google Assistant, Alexa and Siri, will not be ready to launch with the Galaxy S8. Then again, if, as we suspect, Bixby won't be such a big deal, it shouldn't matter that the S8's flagship feature is missing.

Instead of issuing voice commands, owners will have to contend with using their fingers to utilize Bixby Vision, Home and Reminder. According to Samsung, Bixby is "fundamentally different" than competing products like Siri and Cortana because it is able to be deeply integrated into apps.

Bixby has been pitched as major feature in the Galaxy S8, with a dedicated button on the left hand side of the device. But you won't be able to control the smartphone by voice, and that might be a huge letdown for some users.

'In the coming months we'll have an announcement about what we'll do with Bixby voice'.

Samsung officially added the future smartphones to the Samsung Galaxy S series last week. The Galaxy S8 lineup might be priced upwards of Rs. 55,000. That's true. But Samsung depends a lot on Bixby's success to catch up with rivals in AI, an area where the company has failed to make much headway so far.

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