Samsung, Amazon Video Team To Deliver Updated Open Standard HDR10+

Samsung and Amazon Partner on HDR10+ Video Streaming

Credit Samsung

The latter has historically been the more technologically advanced of the two, with support for 12-bit color depth and dynamic tone mapping. With dynamic metadata the content can announce to the TV how to best reproduce the movie on a scene-by-scene or even frame-by-frame basis. This avoids problems such as a dark scene in a bright movie not looking quite right because the overall movie's brightness has been optimized for lighter scenes.

High dynamic range, or HDR, expands the range of contrast and color, making bright areas brighter and dark areas darker with increased color accuracy.

In May 2015, Samsung and Amazon Video were the first in the field to bring HDR to the market using the HDR10 open standard. In the second half of the year, the 2016 TVs will also receive support via a firmware update.

HDR10 Plus improves upon HDR10 by incorporating dynamic metadata instead of static metadata that's used in HDR10.

- Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices, said Greg Hart, Vice President of Amazon Video, worldwide.

Under the agreement, the Korean tech giant plans to provide quality video content through its TVs with Amazon Prime Video, which has clients in some 200 countries.

Samsung is expected to provide a range of streaming services that are based upon the HDR10 Plus on the Amazon Prime Video app.

Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it. Dolby Vision is, or will be, supported on TVs from LG, Sony, TCL, and others.

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