Over the weekend, the New York Times reported that five women had received payment from either Fox or O'Reilly himself in exchange for agreeing not to sue for sexual harassment.
Advertisers have started pulling ads from The O'Reilly Factor following a New York Times exposé detailing claims against host O'Reilly and Fox News that resulted in $13 million in payouts from both, according to the report.
"We regularly evaluate our media buys to ensure alignment with our corporate values, and in light of the recent allegations we have chose to pull our upcoming ads from The O'Reilly Factor". Like Mercedes-Benz, Hyundai found the allegations "disturbing" and said they want to partner with those who share their values of inclusion and diversity.
Despite the advertiser rush to distance itself from O'Reilly, Fox News is likely to be extremely patient before giving up on its signature star, who recently extended his $18 million-a-year contract.
Despite the fallout, dozens of national advertisers still ran spots on "The O'Reilly Factor" on Tuesday night. In a statement, NOW said O'Reilly should be fired and there should be "an immediate independent investigation into the culture of sexual harassment at Fox News".
Walsh alleged that O'Reilly asked to get dinner with her in Los Angeles in 2013, where he said he would recommend her for a paid contributor role at Fox. However, the actions taken by the corporate giants are a sure sign that American society has not completely succumbed to the misogyny and backwards thinking we see at the White House and on Fox News and has much to be proud of.
Big-name sponsors are already saying goodbye to The O'Reilly Factor host Bill O'Reilly. The remaining advertisers are being pressured to follow them.
But last summer's forced departure of Ailes, who has vigorously denied the charges against him, was a step into the unknown for Fox. Mercedes-Benz, Hyundai, BMW, Mitsubishi and Lexus are among companies pulling their ads from his show.
Cosby supposedly said that if O'Reilly were serious about assaulting women, "he would have offered them drinks".
"The O'Reilly Factor" brings in more revenue than any show on Fox News, or its main competitors CNN and MSNBC, according to Kantar Media, a market research firm.
The network is also facing a racial discrimination lawsuit, which a third black Fox News employee joined on Tuesday.
"The worst part of my job is being a target for those who would harm me and my employer, the Fox News Channel". Ailes is now the target of a $30 million lawsuit by former contributor Andrea Tantaros, who described Fox News as a "sex-fueled, Playboy Mansion-like cult".