The Cavs and Goodyear announced their deal on Monday, and a Goodyear patch will be emblazoned on the upper left portion of Cleveland jerseys starting next season. While terms of the deal have not been made public, the move is expected to provide $30 million in advertising value for Goodyear annually. The logo is 2.5-by-2.5 inches in size.
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Goodyear has ties to the Cavs through Akron-born LeBron James and his family.
Goodyear's wingfoot mark will appear as yellow on the team's jerseys, but will be outlined in blue on the white jersey and a yellow outline on the red jersey. "There is something special for me personally about having that logo on the Cavs' uniform", Mr. James said. "I can't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family". While the space was said to be extremely valuable, being the first major sports league to sell a space for a logo on a game uniform hasn't proven to be that easy. The jersey patches are common in soccer, and the Women's National Basketball Association (WNBA) has had such partnerships since 2009.
"Growing up you're so used to seeing just the classic jersey", he said.
"We go together like peanut butter and jelly", Cavaliers CEO Len Komoroski said.
The connection between Goodyear and the Cavs begins with shared roots, but the relationship also is linked to performance on the basketball court. Beginning next season, the uniforms of LeBron James and company will sport the Goodyear wingfoot logo. The Goodyear Wingfoots won the first NBL title in 1937 and the AAU National Championship in 1964.