The deal is worth in excess of $70 million and spans "over 15 years", SBJ is reporting, making it the most expensive naming-rights deal for a college football stadium.
But other college football deals could be a sign that USC fans need not fear watching football games in the "United Memorial Coliseum" or "United Airlines Memorial Coliseum" for the next 15 years. The Memorial Coliseum name had to be worked into whatever the place is called. The revenue from a naming-rights deal is expected to help offset costs of the $270M renovation to the Coliseum, school officials have said.
USC officials had no immediate comment on the report. There probably won't be any change to ticket policies at the Coliseum as a result of the naming rights deal, but ticket buyers should probably have a look at the fine print to make sure there won't be any restrictions on actually using them. "At this time, no naming rights deal has been finalized". Instead, the compromise could see "United Airlines Field at the Los Angeles Memorial Coliseum" become a reality.
FOX Sports, which is partnered with USC, had been trying to sell the naming rights to the Coliseum since 2015. United is not completely without its connections to the Trojans, as CEO Oscar Munoz is a graduate of USC's business school. Los Angeles Rams ownership has announced that the plan to open an Inglewood stadium in 2019 has been shelved because of an abundant amount of much needed rain fall during the winter months and that construction has been delayed.