To qualify you need to be receiving some form of government assistance which you'll prove via your Electronic Benefits Transfer (EBT) Card. The issue with it is that at $99 per year or $10.99 per month, it can be a little on the expensive side for some folks.
Now anyone with a state-issued debit card for government benefits can get Prime for $5.99 a month.
Amazon's Prime feature is one of the most profitable programs that the website offers as Prime users tend to spend more and shop more than regular Amazon shoppers. At the same time, the company's e-commerce sales jumped more than 60%, though that figure compares to the same quarter past year, before its Jet.com buy.
Prime is best known for getting subscribers unlimited free two-day shipping on most items, as well as allowing access to Prime Music, Prime Video, Prime Reading and Prime Photos.
Amazon is also participating in a U.S. Department of Agriculture program to test using food stamps with online retailers.
Amazon said it plans to add more ways to qualify for this program in the future.
The typical Prime membership is $99 a year, but those who can not afford to pay up front also have a $10.99-a-month option.
Amazon is looking to poach customers from competitors like Walmart and Costco. Your EBT card can also not be used to pay for your Prime subscription.
That's different from the Amazon that exists today, where Prime's growth has been fueled by upper-income shoppers.
Prime memberships are poised to outnumber Costco memberships soon.