Then on Wednesday, the dynamics of the electric auto market shifted a bit when Volvo announced that by 2019, it would be producing only electric and hybrid vehicles, the first traditional automaker to make that leap.
Rights to the first Model 3 were actually purchased by Tesla board member Ira Ehrenpreis, as the honor was supposed to go to the first individual to place a full deposit on the vehicle, the media outlets explained. But not everyone needs an electric vehicle that has a range like the Bolt, if they're only going to use it for a 10-mile commute to work every day.
If Tesla achieves all of Musk's targets, it will build more battery-powered cars next year than all of the world's automakers combined in 2016. "At the end of the day, when people love something, they buy it".
It's this seamless combination of future-facing yet contemporary that places the Model 3 in exactly the right position for Tesla to draw in newcomers. The question for Musk is whether his company will continue to lead the movement it helped spark.
The Model 3, by comparison, is a sleek, sharp-looking auto, enough to grab the attention of passers-by without standing out as a weird-looking vehicle of the future.
Tesla's Gigafactory in Reno, Nevada will play a key role in Tesla's lofty vehicle production plans.
Palo Alto, California-based Tesla, best known for its all-electric Model S sedan, aims to be in the front ranks of the emerging energy storage market.
Similarly, the shape of the body makes the Model 3 seem like a sleek city vehicle, but under the surface, the shape plays a vital role in bringing a battery range of 215 miles to a auto that has a battery smaller than 60 kWh. "The Model 3 is happening because of you".
Another obvious difference between the vehicles is the Autopilot hardware suite on the production unit. Up until this year, access was free for the vehicle. The new image still shows the same left side of the Model 3, but this time, showing the full side view of the auto, including the taillights.
On Monday Tesla reported that it had delivered a little over 22,000 cars in Q2 and this was lower than the number of deliveries in the first quarter of the year. Vehicle deliveries to consumers have become an important metric for analysts as they gauge the company's manufacturing capacity-a sign of its ability to keep pace with the market. He captioned the photo with "First Production Model 3". Musk has claimed that this one factory alone will produce more lithium-ion batteries annually than were produced worldwide in 2013.