The benchmark-setting "Despacito", featuring Justin Bieber, has just become the first video to reach 3 billion views and is indisputably one of the biggest global hits of the year. The Luis Fonsi and Daddy Yankee music video garnered 800,000 views from Kenya thus hitting 2,993,786,682. The track has also become the first Spanish-speaking song to top the charts for twelve consecutive weeks since "Maracrena" back in 1996.
Both "Despacito" and "See You Again" have more than three billion views with Fonsi's song having about 60 million more.
With the enormous popularity that "Despacito" has seen in only seven months, it looks like this might be a pretty tough record for future artists to break, but stranger things have happened.
"Wow", Puerto Rican rapper Daddy Yankee, who is featured on 'Despacito', said to his almost 17 million followers on Instagram.
On 19 July, the label of the song, Universal Music Latin Entertainment, said 'Despacito', in its original and remixed versions, had reached 4.6 billion streams across platforms including YouTube and Spotify. "I recognise the influence that the platform has", he said.
Since its release in January, "Despacito" has streamed over 771 million times in the USA through July 20, and is now No. 1 on video and streaming charts.