Those investors who have bought into Tesla's long-term plan have largely ignored the massive losses the vehicle maker has posted almost every quarter, indicating that CEO Elon Musk likely has a very long rope courtesy of his investment base to do what needs to be done to create maximum long-term profitability. But he explained that adding more versions now would push the brand "deeper in hell" - suggesting it would delay the Performance's launch until output was comfortably meeting demand, AutoCar said.
The new "every man" Model 3 Tesla revealed this week for $35,000 may just be technicality, with even the most basic options pushing the price past $40,000.
The compact Model 3 may not entice a global market that's increasingly shifting to SUVs, including all-electric SUVs from Audi and others going on sale soon.
The Model 3 has been a long time coming, and if Tesla are able to scale up production, we might be one step closer to displacing petrol power in favour of electrics. "It's going to be quite a challenge to build this auto". Musk wants to be making 20,000 Model 3s per month by December at the carmaker's Fremont factory. In fact, the base model will only be put into production later this year.
Musk tweeted his replies to a number of questions on Twitter, starting with his response to a tweet that said he had "an unbelievable life". Musk said more than 500,000 people have put down a $1,000 deposit for the auto.
Tesla has raised capital to help production and ease the financial risk associated with the production run.
One month ago, Tesla announced that its second-quarter deliveries climbed 53% but were at the low end of expectations. That price also means the Model 3 will enjoy more sales in other regions of the world including Asia, which has largely been left out of the high-end electric auto craze.
A longer-range version of the vehicle is priced at $44,000 and will drive 310 miles on a single charge.
It is even believed that deliveries to countries such as the United Kingdom or Australia may not arrive until 2019. The Model 3 slots in below the Model S and X as the entry-level model, competing with the likes of BMW's 3 series. And a fully loaded Model 3 with 310 miles of range costs a hefty $59,500; the base model goes 220 miles (322 km) on a charge.