Google Chrome will ditch annoying autoplay videos in January

Google Chrome plans for audio handling

Google Chrome will ditch annoying autoplay videos in January

The v64 build of Chrome with the new policy will come to the beta channel in December and the stable channel in January of 2018. As noted in that wonderfully ironic tweet, Google has announced that an upcoming version of its wildly popular Chrome browser will block autoplay videos on webpages.

There's nothing more annoying on the web than autoplaying vids with sound to your unsuspecting ears and colleagues while you simply browse for a pair of sneakers instead of actually working. For example: if the user has frequently played the media on the site before when visiting from the desktop browser; if they've tapped or clicked on the screen during the browsing session; or if they've added the site to their home screen on mobile.

Google said the update also means that autoplay videos will only be played when a user has shown an interest in that type of media. CNET is a great site, but every damn page of every damn article on the entire damn site autoplays a video when you load it.

The new features will not only allow users to avoid obnoxiously loud videos that they do not want to see anyway, but it will also help them consume less data and battery life on their mobile devices.

In Chrome 64, autoplay will only be authorised when the media isn't playing sound or the user has specifically "indicated an interest" in the content.

The company says that, by doing so, it will make this new "muted autoplay" more reliable.

If you are using custom media controls, ensure that your website functions properly when auto-play is not allowed.

Google now offers an autoplay block in Chrome for Android, which attempts to stop autoplay videos from eating up data and battery life.

A study conducted by Hubspot past year found almost four in five people-79 percent-found autoplaying videos to be annoying. That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay content being displayed. The feature will filter out advertisements that don't meet guidelines published by the Coalition for Better Ads.

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