Huawei is Now the Second Largest Smartphone Brand in the World

Huawei beat Apple in smartphone sales for now

Here's What to Expect from Apple's Sept. 12 iPhone Event

They are praying to the emasculated shade of Steve Jobs in the underworld that Apple's new iPhone releases will help Apple get back to being a number two in September. With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards but that may be short-lived as the launch of the iPhone 8 billed for this month could see Apple regaining its position with greater vigor. Further, Counterpoint suggests preliminary numbers point to Huawei holding onto second spot in August as well.

On Google Trends today is the news that Chinese smartphone maker Huawei hasovertaken Apple in global phone sales for the first time ever, making it the second largest smartphone maker in the world behind Samsung. Samsung's flagship Galaxy S8 held onto a market share of 1.8 percent, ranking fifth in terms of units sold.

Huawei is now the second largest smartphone company across the globe, taking the coveted spot from none other than Apple.

Richardson attributes the massive growth to the company's intense and consistent investment in research, development and manufacturing.

Huawei's weak presence in India and North America also limits its potential as a challenger to Samsung's lead, it said.

Huawei is still not a hugely popular brand in the United States, but sales in China, Europe, Latin America and the Middle East helped propel it into second spot behind Samsung in July, according to Counterpoint.

Huawei now lacks a true hero device despite having a diverse portfolio, and has to fight on multiple fronts if it does little to build overall brand recognition.

Oppos R11 and A57 ranked third and fourth followed by Samsung's Galaxy S8. "While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done - putting more muscle behind fewer products".

He stated that these players have become as equally important as Samsung or Apple to the global supply chain as they continue to grow in scale more rapidly than the market share leaders.

Methodology: Counterpoint's Market Pulse is based on tracking monthly model-level sales for more than 300 brands across more than 40 countries globally. But even before these devices have made it to market, the manufacturer has managed to outsell Apple in both June and July according to Counterpoint Research.

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