Kicking off what should be a few months of aggressive promotions from wireless carriers, T-Mobile USA (TMUS) said Wednesday that it will offer free Netflix (NFLX) to all family plan holders. T-Mobile says its "Netflix On Us" offer will start on September 12.
T-Mobile did not disclose terms of the Netflix agreement and whether it's getting a discount. The offer, called "Netflix On Us", begins September 12 and existing customers can activate their subscription online, in-store, or by calling T-Mobile customer service.
T-Mobile is giving credit for one $10/month Netflix Standard streaming plan to each eligible account.
T-Mobile may ultimately have to pay $125 million a quarter for all of these memberships, by Piecyk's math, but he thinks the Netflix deal will help it sign on more multiple-line family memberships. If you aren't a T-Mobile subscriber, will this make you switch? Once the promotion is activated on your account, you'll receive a URL to link your T-Mobile account with your Netflix account.
It appears that subscribers only get a standard Netflix subscription from the deal, not a multi-screen family one. That includes two simultaneous streams in HD.
AT&T may have DirecTV, but now T-Mobile has Netflix.
Of course, when it comes to mobile data plans, nothing is quite as simple as it sounds.
To take advantage of the offer, you'll need to go to your Netflix account and associate that account to T-Mobile. T-Mobile US is on the list - but there are nine others you may be overlooking.
The partnership could also help pad Netflix's domestic subscriber numbers, which has been showing slowing growth. It also has offered free music and video streaming, free worldwide roaming, and other perks. But, if you like curling up with your smartphone and watching the latest episode of Stranger Things or Orange is the New Black, the T-Mobile plan is worth investing in. T-Mobile bills the move as a potential savings of $120 per year.