Owing to the partnership with BSNL, the phone will let its buyers make "unlimited" voice calls as well use "unlimited" high-speed data at a nominal fee of Rs. 97 per month.
The phone comes with a BSNL SIM card but the device supports dual-SIMs which means the phone is not only restricted to BSNL's network. Micromax with the launch of its 4G feature phone Bharat 1 will compete with JioPhone and Karbonn A40 Indian. This gives the Bharat 1 a big edge over the Jio Phone.
Micromax Bharat-1 has 3.4-inch QVGA display. Under the hood is a Qualcomm Snapdragon 205 chipset with 512MB of RAM and 4GB of onboard storage.
It has 2 MP rear camera and VGA front camera.
It also has multiple content options under Micromax Entertainment ranging from Live TV to music, movies and videos, which are available under the suite of entertainment apps, for users to watch their favourite content on the move.
The handset will also come pre-loaded with additional features like Bharat Interface for Money (BHIM) mobile app. If you do not want to use BSNL, you are also free to use the phone with any other telecom operator. The Bharat 1 handset rivals Reliance Jio's Jio Phone, and the low-priced smartphone by Karbonn Mobiles and Airtel. Connectivity includes 4G VoLTE and Dual Sim support. So, it is no surprise that the Bharat-1 costs only Rs 2,200. "We will now take this vision forward with Bharat 1 and create a compelling proposition for the users that is a first in the category".
At a media event, which saw Manoj Sinha, minister of communication and Aruna Sundararajan, Secretary to Ministry of Electronics and Information Technology of the Government of India deliver speeches, BSNL executives said they see the launch of Bharat-1 as an opportunity to grow its user base. With this partnership, BSNL and Micromax are aiming to target more than 500 million population that is still internet unconnected. "This will connect the unconnected masses in rural area at very affordable rate", BSNL Chairman and Managing Director Anupam Shrivastava said, while announcing the agreement with Micromax.