In the Desktop, the new "Explore Feed" can be seen under the "Explore" tab where you will find several other options like Events, Pages, Friends List, and On this Day.
For me, the feed, which is found, somewhat confusingly, in the sidebar of my Facebook screen that is also called "Explore", and indicated with a rocket ship, looked like a less-enticing mirror image of my regular newsfeed, with pages related to the ones I already follow but that I haven't bothered to "like", or that I've simply overlooked, mixed in with some that I would never like in the interest of avoiding clutter.
"The company's tests of an alternative News Feed dubbed the "Explore" Feed have progressed to a full rollout, the company now confirms".
"We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them", the Facebook rep was reported as having stated. The feature collects posts and information that are very similar to the ones that users already liked in their News Feed. "We've heard from people that they want an easy way to explore relevant content from Pages they haven't connected with yet", said a Facebook spokesperson in an emailed statement.
Where to find the new explore feed?
Facebook, the social networking giant has officially rolled out its new explore feed today, which will be available for both mobile and desktop, and it is expected to be welcomed by the users.
However, the recommendations aren't really random, as they get selected based on what the user has liked or what's popular with their friends.
The aim of the Explore Feed is to increase the amount of time users spend on its mobile app and desktop site. In turn, it allows Facebook to serve more ads in between posts and different types of media.
It doesn't appear Explore Feed features advertising - at least for now, but they're highly likely going to be a huge part of it.
Its conventional News Feed is arguably the best and the worst feature that Facebook has.