Today Facebook announced a new feature that will surely send a chill down the spines of executives at Seamless and Caviar.
You can browse restaurants nearby by visiting the Order Food section in the Explore menu. After browsing a list of restaurants in your area, you can click "Start Order" when you decide what you want. It'll be available in the United States only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser. Once you do, Facebook will bring up an in-app browser that takes you through the existing websites for Delivery.com and the others. Instead, they are partnering with existing services, including GrubHub, Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo, reports The Verge.
The new addition has been in testing since 2016, Facebook says. Facebook's two-billion strong users get hungry, and before ordering food users will need to jump ship to another app. From there, you can see all the restaurants available to you and you can begin your order, with some restaurants offering pickup and some offering delivery. If you don't have an account with that service, you can quickly and easily sign up, without leaving the Facebook app. "From local spots to national chains, Facebook connects you with old favorites and new discoveries in just a few taps", reads the blog post. But it does want all the data that goes along with your ordering food - what you order, when you order, where from, how often, etc. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg. Facebook says it now has no plans to hire drivers to deliver the food directly, but hopes the new feature will encourage users to stay on the platform for longer.