PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG) was released for PC through early access back in March of this year, and more than 10 million copies of the game have already been sold.
Speaking to Bluehole's founder Chang Byung-gyu, Bloomberg reported that the company has "had talks" with all of the major console companies to discuss ways that they could broaden the scope of PUBG. Giants such as Sony Corp. and Tencent Holdings Ltd. are clamoring for rights to put the title on consoles and mobile phones. We're likely also all pretty familiar with Microsoft's deal with Bluehole, or should we say, PUBG Corp. about bringing the game to Xbox One first. "We have nothing further to announce at this time", a spokesperson said.
Screengrab via Steam
Bluehole and Microsoft didn't respond to a request for comment on the extended exclusivity talks as of publishing. "Our development team has been continuously upgrading the service architecture to address the increasing concurrent player numbers and tackle any emerging issues". Bluehole's valuation has surged to 5.2 trillion won ($4.5 billion), up five-fold in just three months, according to 38 Communications, which keeps track of unlisted Korean stocks. What they are doing to bring down the damage is a third-party exclusive deal - Sony has many of them - Bungie's Destiny 2, Sledgehammer Games' Call of Duty: WWII, and many others.
The issue many players seem to be finding with this ad - aside from the fact the game has ads period - is Bluehole doesn't seem to be addressing the issues with Chinese server lag, rather it incentives using a service that will only make issues worse for other players by giving better access to global servers.