Snapchat's new Context Cards give users less reason to search

Twitter

Twitter

For instance, if your friend sends you a Snap from a restaurant, you can swipe up to see a Context Card that houses its location, user reviews, and contact information.

Additionally, some locations will have Snapchat Stories integrated directly into the context cards, meaning users can view photos or videos submitted by other users from locations that you're thinking of visiting yourself.

Context Cards pull data from a number of partners including TripAdvisor, Foursquare, Michelin, and goop. Snapchat says that it will be adding more partners and additional information to Context Cards in the future.

If you see your Snapchat friend at an interesting restaurant, and you want to go, you can book a table through OpenTable or Bookatable and arrange a ride there through Uber - all through the Context Card.

Snapchat is introducing a new feature that will transform the experience of using the apps at a fundamental level.

Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card.

Context Cards were produced with the help of Vurb, a mobile search company acquired by the Veince-based Snap Inc.in 2016 for over $100 million, the company said.

Snap declined to disclose the financial terms of the deals with the Context Cards partners, but presumably the company has some kind of revenue-sharing agreements with them.

The first Context Card that appears contains basic information like the name of the place, category of venue - eg department store or restaurant - and partner's rating.

For Snapchat users who are 25 years-old and younger this rises to 40 minutes a day.

Latest News