Critics zeroed in on footage of Trump from Friday as he addressed the media about hurricane relief for Puerto Rico that showed the First Lady, wearing her large black sunglasses, standing behind her husband nodding.
This week, Trump will follow a 105-year-old tradition that began in 1912 and will donate her dress to the Smithsonian's National Museum of American History, specifically to a collection for its First Ladies exhibition. "The suspicions weren't helped by The Donald himself who was heard muttering, "...and my wife, Melania, who happens to be right here..." in quite an unconvincing manner. People became convinced that the First Lady of the United States was using a body double.
The freakish claim trended on social media Wednesday, and the Washington Post traces it back to this tweet: "This is not Melania", wrote Joe Vargas, adding a photo of Melania in shades next to her husband.
The theory was set off with a post on Facebook by Andrea Wagner Barton, which was shared more than 100,000 times.
The idea was then picked up on Twitter on Wednesday.
'Who's awake right now?
Yeah, I'm pretty much entirely sure that's her guys. "Makes me wonder what else is a lie", he wrote. I it me or during his speech today a decoy "stood in" for Melania?
The internet sees everything and Melania's "new look" did not go unnoticed, with conspiracy theories claiming that the Trumps opted to bring out a body double.