Starbucks, which launched holiday cups in 1997, said it is the company's first "color in" holiday cup. "We love the idea of everyone making this year's cup their own", said Leanne Fremar, executive creative director for Starbucks, in a statement on the company website. Taking a cue from customers who had been using their cups as a canvas, a year ago Starbucks red cups featured 13 different designs created by customers.
Although the new design hasn't come as much of a surprise following the image leaked by a Reddit user in October, what we didn't know is that this new version has got a DIY element to it. Starbucks has designed the cups to be customised, with plenty of white spaces to be coloured-in or illustrated in your own style.
It's officially the most wonderful time of the year!
While the cups are noticeably less red this year, the design has plenty of Christmas-y visuals to appease the critics - including a Christmas tree, doves, a stack of presents, snowflakes (for the snowflakes!), and two hands holding a red ribbon. The reason for this is because Starbucks is hoping to inspire you to color in your own cup.
The coffee empire unveiled its coloring book-inspired cup on Wednesday that invites patrons to further the design themselves.
And you are not limited to red or green.
The season's "cup sleeve" (for hot beverages) is red with an invitation to "Give Good", which is the theme for this year's holiday campaign.
You can fill your holiday cup with holiday-themed drinks including the Chestnut Praline Latte, Caramel Brulee Latte and Peppermint Mocha. "The holidays are a time to celebrate all the good we give to each other and our community", Fremar said.