When she dropped her third single, "Gorgeous," several weeks ahead of the album's Friday release, most people had one question: Who the heck is that baby who heads up the track? "Because you break them/I had to take them away/This is why we can't have nice things, honey/Did you think I wouldn't hear all the things you said about me?"
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Swift's album already broke a few records.
To go along with the album release - which now is only available to listen to as a physical purchase, digital download or interspersed on an iHeartRadio stream - Swift also is selling two magazines she compiled, featuring some of her own poetry, watercolor paintings and lots of behind-the-scenes photographs of the singer filming the music videos, hanging out at home with her cats and posing for fashion photo shoots. However, with lyrics like "I don't like your little games / I don't like your tilted stage / The role you made me play: of the fool / No, I don't like you", paired with the now infamous telephone vocal effect where Swift says, "The old Taylor can't come to the phone right now / "Why?"
The album cover for "Reputation". She's the predator, the person holding all the control, the gatekeeper to her own heart, flipping the script of one of her famous songs from her long-ago Red era, I Knew You Were Trouble.
Then, it's West's turn. In verse two, she makes it clear that "This Is Why We Can't Have Nice Things" is about burning bridges. "It was so nice being friends again / There I was, giving you a second chance / But you stabbed me in the back while shaking my hand", she sings.
"This is why we can't have nice things, darling", goes the chorus.
In the end, she leaves him too, escaping with the fortune and singing, "I put the money in a bag and stole the keys / That was the last time you ever saw me".