An estimated 174 million Americans shopped over the five-day span between Thanksgiving Day and Cyber Monday, according to a survey released by the National Retail Federation and Proper Insights and Analytics. The group finds those who shopped online and in stores spent or were planning to spend $82 more on average than online-only shoppers, and $49 more on average than store-only shoppers. Seventy-five percent of what consumers spent over the five days, or about $250.78, went toward holiday gifts.
Online merchants racked up a record $6.59 billion on Cyber Monday alone, the company found.
Deepest Discounts on Cyber Monday Cyber Monday offers continued the trend of big savings, with even deeper dollar-off discounts than Black Friday.
Black Friday weekend no longer brings a stampede of crazed shoppers to America's malls. To the contrary, stores still captured most sales, but it does show how more consumers are browsing and shopping online these days and there's no going back.
"You did see the expected surge in online shopping and the fact that Cyber Monday was a record day doesn't surprise anybody", Stern said.
Nearly 22 million consumers from across the country are thought to have made a purchase on November 27th this year, taking advantage of retailer discounts and contributing to a total £7.8 billion spend carried out across the entire four day spree which began last Friday.
Top retail promotion drivers: Search drove the majority of online sales on Cyber Monday at 41.7 percent (paid search at 22.9 percent, organic search at 18.8 percent). Online spend surpassed at least $1 billion every day in the lead up to Thanksgiving.
"We are certainly encouraged that we are starting off from a position of strength", Shay told members of the media.
Adobe Analytics measures 80 percent of online transactions at 100 major US retailers. As of last night, Cyber Monday was on track to hit $6.57 billion in sales, up almost 17 percent from 2016, making it the biggest one yet. But the firm added the decline in traffic was less than 1 percent on Black Friday, evidence that stores still remain an integral part of the busy shopping period.
Online sales grew significantly on Thanksgiving, and early results from Black Friday suggest a similar performance, according to Adobe Digital Insights. The firm measures 80 percent of online transactions from 100 major USA retailers.
Of those who chose to shop at the last minute, 52 percent planned to shop online.
In order to paint a more complete picture of holiday sales at retailers with physical locations, the data science team at Skyhook Wireless analyzed millions of mobile location signals, cross referenced with its database of points of interest venues, to compare traffic at six major retailers on Thanksgiving Day and Black Friday to two days during the week prior (November 16th and 17th).