Others went even further and shared videos of themselves destroying their Keurig coffee machines.
The controversy unfolded when Fox News host Sean Hannity faced backlash for supporting Roy Moore, the Alabama GOP Senate candidate who was accused of sexual misconduct with teenage girls in the 1970's. The story, which was based on interviews with over 30 individuals, also alleges that Moore pursued other relationships with women under the age of 18 over the years.
Moore denied any inappropriate behavior. "I don't remember dating any girl without the permission of her mother".
Even after a panel of Fox News regulars told him his own interview with Moore seemed to expose his guilt, Hannity said we shouldn't "rush to judgment".
Along with Keurig, the companies 23 and Me, Eloquii and Nature's Bounty have all now pulled their ads from Hannity's show.
Perhaps unaware that the destroyed Keurig machines had already been accounted for in sales figures, company CEO Bob Gamgort didn't want it to appear that Keurig took sides about whether it is appropriate for a 32-year-old assistant district attorney to allegedly molest a 14-year-old girl.
"Thank you for your concern and for bringing this to our attention", Keurig responded to one user. Then you have false allegations that are made, and you know-how do you determine?
Hannity later backstepped on those comments, saying he "misspoke," but continued to say that the accusers may be lying for money. "I just-I don't know how you find out the truth". Breitbart in turn declared "war" on the cereal company and called for its readers to boycott its products.
'The allegations against Alabama Senate candidate Roy Moore are deeply troubling, ' said Colorado Sen.
What's your take on all of this - are people right to be mad at Keurig for pulling its ads from Hannity's show?
This is not the first time Media Matters has pressed companies to pull advertising from Hannity's Fox News show. The automotive classified site Cars.com and several other companies subsequently pulled advertising from Hannity's show. Fox News swiftly ended its association with O'Reilly three weeks after the sexual harassment claims against him were revealed.