The show doesn't have a name or a proposed air date (though spring of 2019 is a decent bet).
The untitled Aniston-Witherspoon drama is executive-produced by Media Res' Michael Ellenberg, who previously worked on The Leftovers, with Jay Carson (House of Cards) serving as writer and showrunner.
Apple promises "an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual". Coincidentally, Netflix also made a splash in the original scripted series space by outbidding traditional networks with a two-season straight-to-series order for a hotly pursued drama package that had a big star attached, House Of Cards.
It marks Aniston's first TV show since her famous role on the hit comedy Friends ended in 2004. The as-yet-untitled series is being described as using the book Top of the Morning: Inside the Cutthroat World of Morning TV by Brian Stelter as "additional background for the show", rather than as a source for a direct adaptation. While it wouldn't be that hard for Apple to develop a video-focused service, it will have to go up against competitors that have ample experience and the deep pockets needed to lure major stars.
News of a potential deal for the Spielberg show had emerged in October. Amblin Television's Darryl Frank, Justin Falvey and Hart Hanson exec produce the drama from Universal Television. What seems clear, however, is that the announcement is intended to show Apple means business when it comes to making and distributing original content.
Both actresses were nominated for an Emmy in the Outstanding Lead Actress in a Limited Series or Movie category, which Kidman took home.