Amazon launches Prime programme in Singapore

Amazon Prime

Source Amazon

The U.S. firm landed in Singapore, its first market in Southeast Asia, in July initially offering Prime Now, its e-commerce service with an aggressive two-hour delivery window.

After launching its video-streaming service Prime Video in December a year ago and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).

This will largely be of interest to merchants who sell on Amazon.com, as Prime Singapore offers free 2-hour delivery on tens of thousands of items but more importantly free worldwide delivery on millions more items from Amazon US.

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore.

So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US. The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, will also be made exclusive for members.

"Now with an even wider selection of global items available for unlimited free worldwide shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon". Amazon Prime is also available in India and Japan, so its Asian penetration is growing quickly to encompass a large portion of the fast-growing region. But for a limited period, it will go for $2.99 a month, although Amazon did not specify for how long.

Speaking to The Straits Times in a phone interview on Tuesday (Dec 5), Amazon Prime International's vice president Jamil Ghani said that more benefits will be added over time for Prime membership in Singapore.

LiveUp offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.

"We have been very encouraged by the strong response and adoption of Prime Now over the last several months", he added.

Latest News