Prime members in the U.S., U.K., Germany, Austria and Japan can use the app to watch videos purchased or rented from Amazon. This includes 4K TV and movies, for those who are using an Apple TV 4K - a helpful feature, as Amazon Video is one of the few streaming apps to offer 4K HDR content at no additional charge.
Apple also announced in a statement that Amazon Prime members in the United States can watch the NFL's "Thursday Night Football" and other live events on the Apple TV app for iPhone, iPad and Apple TV. Apple again acknowledged the impending release at its September event last month, but again failed to mention any specific release date and the app subsequently missed the release of the all-new Apple TV 4K.
But, with 2017 coming to a close, many were left wondering when this would actually happen.
This will allow users to stream Amazon original series and movies. Once rented or bought, non-prime content will appear through the Apple TV app for viewing.
Apple is also adding support for live sports, with participation from ESPN, the National Basketball Association, and Turner Sports.
Amazon's Prime Video app has finally arrived on Apple TV.
'The Sports tab in the Apple TV app makes it even easier for fans in the USA to track the teams, games, and moments that are important to them.
Google signaled that its move was in retaliation for Amazon's refusal to sell some Google products that compete with Amazon gadgets.