General Motors Co. has launched technology into about 2 million 2017 and 2018 US vehicles that allows owners to order and pay for their favorite Starbucks or Dunkin' Donuts brew before pulling up to the drive-through window. The auto in the promotional video for the Markeplace app seems to be stopped before the driver makes most of his interactions with the screen, but at that point, it seems easier to just do it on your phone.
Drivers can access Marketplace from their vehicle dashboards, where they will be able to buy food, find gas stations, receive discounts on GM products and services, and make reservations for parking spots, restaurants, and hotels, among other services.
GM is taking a big step in expanding the mobile functionality of its vehicles as drivers seek greater connectivity while also obeying laws that restrict cell-phone use.
"This platform is financed by the merchants", said Chamorro.
"We want to make this time more productive, more enjoyable and safer". Marketplace does not require a separate data plan for access and an in-built "shop" function allows GM customers to purchase Wi-Fi data as well as take advantage of discounts on vehicle servicing and GM accessories through in-app notifications.
Starbucks isn't the only big-name company that will be featured in GM's Marketplace.
"We will be adding more vendors", Chamorro says, "and we will be continuously improving the experience".
Marketplace is being offered on millions of 2017-18 model-year GM vehicles with compatible infotainment systems and embedded OnStar 4G LTE capabilities.
Marketplace uses machine learning combined with real-time data to produce its personalized experiences.
"Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers", Chamorro added.
Dunkin' Donuts: The division of Canton, Mass. -based Dunkin Brands Group Inc. allows DD Perks members to preorder and pay onscreen at their preferred pickup location.
GM says no customer data will be shared with vendors with the customer's consent.
Executives said GM receives revenue from the brands on the platform and some share of each transaction.
The brands available through Marketplace from the jump are Dunkin' Donuts, Wingstop, TGI Fridays, Shell, ExxonMobil, Priceline.com, Parkopedia, Applebee's, IHOP, and Delivery.com. It connects to a merchant's native smartphone app and offers shortcuts to place saved food and drink orders, download coupons or - in the case of TGI Friday's - reserve a table for dinner.