Many Pizza Hut locations are already licensed to serve and distribute beer and wine, which allows Pizza Hut to eliminate any third-party vendor to provide a smoother, faster delivery experience.
Officials for the pizza chain say that Phoenix was chosen for the test beer runs because its a good bellwether for trends in the national market and because many of its chain locations there already have beer and wine licenses, CNBC reported Tuesday. Pizza Hut plans to add wine to its delivery service in January, offering both full bottles and single servings. "We're excited to offer the convenience of beer and wine delivered to a customer's home", said Stacy Lynn Bourgeois, Pizza Hut's director of brand marketing. The beer and wine will be delivered in a custom cooler to ensure those six packs are ready to drink.
This beer delivery move comes after Yum poured $130 million into Pizza Hut in April in order to better compete with rivals Domino's and Papa Johns. By the end of the year, the company expects to hire 14,000 new drivers.
Pizza Hut now sells wine and beer at many in-store locations.
Zacks EVP Kevin Matras believes this familiar stock has only just begun its climb to become one of the greatest investments of all time. Customers will also be required to show proof age when the delivery arrives.
Pizza Hut's delivery drivers will be at least 21 years old and trained in local alcohol laws.