The location is Starbucks' second "Reserve Roastery" in the world. Yet the Reserve Roastery is quite unlike any of the existing 3,000 Starbucks stores throughout China, offering immersive coffee- and tea-focused experiences throughout multiple stories.
Starbucks "partners" work at the Teavana tea bar in the new Starbucks Roastery in Shanghai, China. And on a pure design level, Shanghai Roastery is a wow. When customers enter the massive new Roastery building, which measures up at 2,700 square-meters (30,000 square-feet), they'll be greeted by a two-story copper cask adorned with over a thousand hand-engraved Chinese stamps, collectively narrating the story of Starbucks coffee.
On Tuesday, crowds sampled fresh brews and watched beans being roasted on-site at the grand opening event for the brand's first worldwide Starbucks Reserve Roastery, focused on serving higher-end gourmet coffee. "Using only the finest tea ingredients in the world, tea curators handcraft unexpected creations with tea mixology as well as nitrogen and tea". Customers can watch tea leaves dance in the water, while steam extracts every nuanced flavor in one of tea's most dynamic moments. (SBUX) said it will open its biggest location ever on Wednesday in the Chinese city of Shanghai. Customers can book coffee tasting experiences on Alibaba's e-commerce site and also buy special Starbucks Reserve coffee and related products tied to the store's launch.
The coffee shop also has an integrated augmented reality system - a digital app that allows you to interact with the store and see how the coffee is made. Each step of the way, customers unlock virtual badges that, at the end, can be redeemed for the Roaster's custom social media filter.
The Roastery will have 400 employees who can serve up to 550 people at a time, the company claims. The ambitious storefront is being called the Shanghai Reserve Roastery and looks more like a resort than a cafe.
Coffee giant Starbucks has officially opened its biggest ever coffee shop in China.
Starbucks already has over 600 stores in Shanghai, the largest number of stores in any city where Starbucks has a presence.