YouTube on Amazon devices feud escalates

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Google Starts Blocking YouTube on Fire TV, Echo Show

In a retaliatory move sure to upset viewers, Google is halting YouTube Streaming to Echo Show and Fire TV devices. Since that hasn't happened and Amazon refuses to not only not sell Chromecast, Google Home, and some Nest products, they don't seem interested in adding Google Cast to Prime Video either, time is up. Amazon and Google are acting like a couple of teenagers. An Amazon spokesperson commented that "Google is setting a disappointing precedent by selectively blocking customer access to an open website". "We hope to be able to reach an agreement and resolve these issues soon".

The dispute initially led to Google's removal of YouTube from the Echo Show, but the app returned several weeks later.

Google announced Tuesday it stopped access to Amazon's Echo Show, and will start blocking YouTube on Fire TV media-streaming devices January 1.

Google said in a statement, "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

This comes after a series of tit-for-tat exchanges between the two companies.

Beck Diefenbach / Reuters An Amazon Fire TV device is displayed during a media event introducing new Amazon products in San Francisco, Calif., Sept. 16, 2015. But as Google ramps up its voice assistant game, and Amazon pushes ahead with Prime video, these two are just hurting their customers' experiences.

The retail giant has long refused to stock Google's hardware products, such as its Chromecast streaming dongle and Google Home smart speaker, as they rival its own Amazon Fire Stick and Echo devices. Despite this, Amazon managed to reinstate YouTube on the Echo Show in November, according to Voicebot. As the world's largest online retailer, Amazon has tremendous sway over what people buy, while the results delivered by Google's ubiquitous search engine often help determine what people do on and off the web.

Internet giants Amazon and Google have come to blows over the way in which they promote and acknowledge each other on their own platforms.

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