Facebook's Friends & Family Focus

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Facebook's Friends & Family Focus

"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down", said Zuckerberg in a Facebook post last Thursday.

Analysts said that Facebook's revenue is likely to take a hit in the short term, but added that this step to make its network seem more authentic is probably necessary for the company to keep people's trust over time. "By focusing on bringing people closer together - whether it's with family and friends, or around important moments in the world - we can help make sure that Facebook is time well spent", Zuckerberg said.

The recent announcement by Facebook CEO Mark Zuckerberg has been a hot topic in media circles and elsewhere.

It will give greater weight to posts by users' friends and de-emphasize content from publishers and brands in the News Feed, a change that spooked publishers and investors alike.

But as Facebook began to monetize its user base more aggressively, feeds from advertisers began rising while those from friends were reduced.

In his wonderful analysis for "The Atlantic", Franklin Foer draws the attention towards the danger of Facebook imitating a traditional media company.

It remains to be seen whether the changes will make Facebook a more positive place to be as its founder claims.

Press Association analysis of data from social media analytics company Newswhip revealed a huge fall in engagements - a combination of reactions, comments and shares - for numerous UK's biggest news websites towards the end of 2017.

Facebook executives held off-the-record meetings with publications like The Wall Street Journal at the end of past year and spoke of renewing the focus on one-to-one communication among people who know one another over content distributed by publishers, according to a person who was familiar with these discussions but not authorised to speak publicly. The monthly audience of the social network more than 2 billion users worldwide.

By prioritizing posts from friends and family people are more inclined to respond to, Facebook believes it can deliver a more meaningful experience to its users.

Facebook users, sweeping changes are coming in the next few weeks.

So what exactly do these changes mean for you? You may do this with as many pages as you'd like, and posts will show up in the order of when it was posted. As a result, he's promising users will see "less public content from businesses, brands and media". The difficulty is obvious: Most people's idea of privacy includes keeping third parties out of their communications with "friends and family". They can ask their readers to show their stories first in their feed, which may or may not prove effective, or they can strive to improve their posts to suit the new Facebook algorithm.

The shifting relationship between Facebook and its publishers could also signal a bumpy road for the social network's bottom line in the near future. While Facebook may want to get away from heated political debates and recover some of the credibility lost by "fake news" hacks, many publishers are correct in feeling that the algorithms controlling the News Feeds are not as independent as advertised.

In his post, Zuckerberg also attributed the explosion of content online partially to the rise of video viewing.

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