Fixing Facebook is my personal mission, says Mark Zuckerberg

Mark Zuckerberg

Fixing Facebook is my personal mission, says Mark Zuckerberg

In a Facebook post, Zuckerberg acknowledged the company's blunders over the previous year or so, writing that "we now make too many errors enforcing our policies and preventing misuse of our tools". "If we're successful this year then we'll end 2018 on a much better trajectory". Its ad-targeting capabilities were also allowing companies to find potential customers using racially discriminatory and derogatory terms.

In an effort to improve the personalization options for "About" sections, Facebook will provide users more choices under "Gender" and "Religious Views", and, under "Political Views", will hyperlink any choice made to a website that simply flashes the words "WHY NOT ZUCK?" over and over again. If Zuckerberg truly intends to spend a year trying to figure out how the blockchain can solve intractable geopolitical problems, he would be better off just doing Whole30.

At the beginning of 2017, as many liberals were grappling with Donald Trump's election and the widening divisions in American society, Zuckerberg embarked on a series of trips to meet regular Americans in all 50 states.

Mark Zuckerberg's personal goal for 2018 is pretty work-oriented. He pointed to the centralization of power among larger technology companies that dominate markets, as well as the surveillance government imposes upon its citizens.

Zuckerberg says encryption and cryptocurrency are two "important counter-trends" that put power back in people's hands. "But they come with the risk of being harder to control". He writes that he's interested in studying their impact and "how best to use them in our services".

Facebook's chief executive wants to make major improvements to the platform.

Zuckerberg explains that users are concerned that big tech companies and spying governments are crawling their Facebook habits.

After acknowledging the issue, Facebook has attempted to rid our timelines of hoaxes by working with fact-checking organisations and adding a "fake news" warning, but these attempts have done nothing to throttle misinformation. And saying he'll do so on his Facebook page is an intelligent move. At the time, the US economy was in the midst of recession and Facebook, then five years old, wasn't profitable. We needed to get serious about making sure Facebook had a sustainable business model.

Today feels a lot like that first year.

My personal challenge for 2018 is to focus on fixing these important issues.

By attempting to take on these complex problems as his annual personal challenge, Zuckerberg is, for the first time, setting himself a task that he is unlikely to achieve. He added that he would be "bringing groups of experts together to discuss and help work through these topics", but didn't specify the goal of those conversations or whom he would invite.

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