The Google-owned company is targeting problems at multiple levels within its platform, starting with its homegrown stars.
Celebrity video blogger Logan Paul has 15 million followers, but YouTube recently scaled back its commercial relationship with him after he posted a video showing a dead body in Aokigahara, Japan's notorious "Suicide Forest". But now Google will only be opening advertisements to the YouTube channels with over 4,000 viewing hours, and 1,000 subscribers that are racked up more than a year.
Under YouTube's new monetization standards, a "significant" number of YouTube channels - 99 per cent of which generated less than $100 from ads in the previous year - will lose their advertising altogether.
In their blog post, YouTube stated that "protecting our creator ecosystem" and stabilizing monetization are their main priorities in 2018.
In a, YouTube said it was tightening rules to stop "bad actors from harming the inspiring and original creators around the world who make their living on YouTube".
A significant number of channels are expected to be impacted by the change.
In a blog post, YouTube acknowledged that barring small channels from advertising eligibility will not fully address concerns raised by some advertisers about videos that go too far.
Manual oversight will be a feature reserved exclusively for the advertisers funneling their planning through the Preferred program, to ensure ads do not appear next to videos that are not advertiser-friendly.
Partly in response to Logan's blunder, YouTube YouTube said on Tuesday, January 16, it would start using human reviewers to assess the suitability of popular channels for Google Preferred, the elite ads program available to YouTube's top creators. Google plans to complete the reviews in the U.S.by mid-February. Weird videos aimed at children have also anxious advertisers. Ads will only run on videos that have been verified by YouTube's advertising guidelines. In the months that followed, YouTube faced similar scrutiny for allowing Russian propaganda to flood its platform and bad actors to create exploitative kids content.
YouTube has made changes to its monetisation policies, which will make it tougher for some creators to be rewarded for their work. She also promised that YouTube would announce additional changes in the coming weeks. In response, YouTube announced on January 10 that Paul would be removed from Google Preferred and all his YouTube Red projects were put on hold indefinitely.
If you've got a small YouTube channel, you may have received an email from YouTube this morning. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge".