The Weeknd to No Longer Work With H&M Following Controversial Sweatshirt

Celebrities Wearing Erdem x H&M Before the Launch

Celebrities Wearing Erdem x H&M Before the Launch

As a communications pro, you want to stay ahead of any crisis or even potential crisis.

Clothing giant H&M has apologized and removed an advertising image of a black model in a sweatshirt with the words "Coolest monkey in the jungle".

AfricaNews.com:-Swedish fashion brand, H&M have attracted a strong social media backlash after what most people considered a racist photo appeared on their website.

The brand removed the image and apologized, but kept in place other designs modeled by white children.

H&M, based in Sweden, issued an apology via the New York Daily News on Monday from its Stockholm headquarters.

"We understand that many people are upset about the image", representatives told PR News in an email.

After facing sharp criticism on social media, the brand apologized on Monday and seemed to remove the item from its U.S. website. And the Weeknd has tweeted that he's "deeply offended" and that he's cutting ties with the store.

Toronto-based rapper, The Weeknd, who released his own line with H&M past year, announced via Twitter that he will no longer be working with the company. "We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines". "The image has been removed from all online channels and the product will not be for sale in the United States".

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