Considering that YouTube is one of the world's most popular websites, the new rules significantly lessen the amount of content that will have to be analyzed directly.
The new standards are a response to an exodus of advertisers from the site previous year, including Johnson & Johnson, Pepsi, and McDonald's, over concerns that their ads were appearing in front of extremist content.
YouTube has struggled over the last few months to grapple with inappropriate content on its service.
Also, it's important to note that a lot of these creators are ones that just barely meet the 13-year old age requirement, so $100 a year isn't exactly nothing for them. If you go back to 2011, I earned $958 that year.
One of YouTube's core values is to provide anyone the opportunity to earn money from a thriving channel. YouTube said a "significant" number of channels would be affected but declined to provide more details.
Previously, channels could be eligible for ads as part of a YouTube Partner Program by racking up 10,000 views or more. The company didn't say how many hours of content that entails.
The only thing I see this change really fixing is that of the videos which were exploiting children. Additionally, creators will be required to have at least 1,000 subscribers. This is a change YouTube is making to stop abuse of its platform. Some of those video creators reported as much as an 80 per cent drop in sales following YouTube's tighter restrictions. Wisniewski's channel focuses on movie reviews and superheroes. "I have not made enough ad revenue to get a check yet". And to have that ability taken away from me just because I don't now meet an arbitrary threshold set by you isn't (and I hate to use this word) fair.
Still, sprinkled amongst the Two Minutes Hate and Ow, My Balls! that YouTube has become, you could still find quality from the small creators. It appears now that YouTube is trying to effectively communicate its plan before it takes action. Why are we paying for YouTube's inability to properly enforce their own rules?
YouTube is ordering workers to review thousands of hours of its most popular content and setting new limits on which videos can run ads, in its latest moves to ease advertisers' worries that their brands are showing up alongside offensive or controversial videos.
The YouTube monetization rules have been changed for the worse recently, after the company announced that only channels with a certain amount of subscribers and watch times would be eligible for monetization. I will update this post once I receive a reply.