Amazon's latest move since acquiring Whole Foods falls in line with CEO Jeff Bezos' ultimate vision for Prime, which he has previously said is to make its selection of rewards and offerings so plentiful that it simply becomes "irresponsible" for consumers not to sign up.
Amazon cardholders who get the reward points at Whole Foods stores can either convert them into a statement credit, or redeem it online to spend at the Amazon site or other eligible sites.
Meanwhile, card members who are not eligible Prime members will now earn 3% back on Whole Foods Market purchases when using the Amazon Rewards Visa Card. When the Amazon-Whole Foods deal closed previous year, Amazon Worldwide Consumer CEO Jeff Wilke noted that Amazon plans to "make Amazon Prime the customer rewards program at Whole Foods Market". Blue Cash Preferred® Card from American Express cardholders can earn 6% cash back on USA supermarket purchases (up to $6,000 a year), which includes Whole Foods purchases.
Amazon is leaving no stone unturned to rake in more Prime members, and channel those towards Whole Foods and vice versa. The Prime fast-shipping program will be at the heart of it.
The company previous year added hundreds of Whole Foods items to AmazonFresh, its own grocery delivery service that launched more than a decade ago.
Amazon has added yet another perk to its $99-per-year Prime membership scheme.
Before that, the company slashed prices at Whole Foods and started selling its Echo and Echo Dot devices in stores.
Amazon is making it even easier to save big on groceries.