"We're not going to rule out taking legislative action if we need to do it".
The goal of these videos is to incite violence in our communities, recruit people to their cause, and attempt to spread fear in our society.
The government gave £600,000 of public funds to the London based ASI Data Science to produce the software, which they say can detect 94 per cent of Islamic State's online activity with an accuracy of 99.995 per cent.
Prime Minister Theresa May has repeatedly expressed concerns over the proliferation of extremist material online.
In order to talk about the tool with technology firms, the home secretary has embarked on a trip to the United States in an attempt to fight extremism with the new innovation along with other methods. Using advanced machine learning, it analyses the audio and visuals of a video to determine whether it could be ISIL propaganda.
John Gibson, director of data science technology at ASI, told The National that the tool could easily be rolled out globally, including in the UAE. Although YouTube, for example, has been highly effective at weeding out porn uploaded to the system, extremist content has been allowed to slip through the net for years - and you can't help feeling that the heavy penalties for the former may have helped shape the company's thinking in the early days.
While predominantly aimed at smaller companies without their own solutions to the problem, the government hasn't ruled out passing law to force businesses to use the software.
During her visit to the USA west coast, Rudd will discuss what companies are doing to develop methods that identify Daesh propaganda, and support smaller companies, such as Vimeo, Telegra.ph and pCloud to remove terrorist content from their platforms.
But the United Kingdom government has warned that smaller platforms such as Vimeo, Telegra.ph and pCloud are increasingly targeted by Daesh and its supporters to spread their propaganda, and these smaller players often do not have the same level of resources to develop technology.
Some people therefore argued that terrorists will simply find away around the new technology.
Rudd is on a two-day visit to San francisco meeting with tech giants and USA officials to discuss how to better combat extremists on Internet platforms.
"I have been impressed with their work so far following the launch of the Global Internet Forum to Counter-Terrorism, although there is still more to do, and I hope this new technology the Home Office has helped develop can support others to go further and faster".