Disney raises prices of some U.S. theme park tickets

Disney raises prices of some U.S. theme park tickets

Disney raises prices of some U.S. theme park tickets

All of the increases are reflected on the parks' websites. Those one-day "value" tickets are also increasing $2, raising the price to $102 for adults and $96 for kids. That's a $4 increase.

Among the changes: A one-day regular Magic Kingdom ticket purchased at the gate will cost $119, a $4 increase while cost of a peak ticket increased $5 to $129. The value ticket will still cost $97.

Walt Disney Co. raised admission prices to its theme parks and said it plans to introduce fixed-date ticketing in coming months to help reduce crowding at peak times.

Disney has a number of different ticket options at their parks, including annual passes, two-to-five day passes and state-specific passes that benefit state residents in California and Florida.

A one-day adult ticket for Disneyland or California Adventure is $99 for the low-demand days, such as weekdays in May.

Prices for tickets to Epcot, Disney's Hollywood Studios, and Disney's Animal Kingdom have also increased.

"We know how important making memories at Disney theme parks is to families and we will continue to evolve our pricing in a way that gives families a range of options to meet their budget and helps better spread attendance throughout the year so they can make the most of every visit", Disney spokeswoman Andrea Finger said.

In October 2015, Disney introduced flexible pricing at US parks as an incentive for guests to visit during less busy times. Managers of the company have been struggling for years to balance their desire to keep the parks full against the reality that they are crowded on a daily basis.

At Disneyland, the resort will change its annual pass structure yet again later this year, as it attempts to guard against human gridlock in Disneyland when the new Star Wars land opens in 2019.

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