Has Premier League TV bubble burst?

A Sky logo is seen at the company's UK headquarters in west Lond

Has Premier League TV bubble burst?

But the billion-pound battle for Premier League rights has seen Sky and BT fight it out yet again for the 2019/20 season and the following three years.

Sky will show a total of 128 matches per season, which is two more than under the previous package, while BT will screen 32 games, down from the 42 secured previously.

The Premier League said "multiple bidders" remain interested in the two remaining packages that allow broadcasters to show every game in four rounds of matches.

SKY will pay nearly £2million less per match under the new three-year Premier League TV rights deal.

Under the deal, BT is supplying its sports channels, which show UEFA Champions League and Premier League football, to Sky.

BT is paying less in total, though it is paying more per game as compared to tje last auction.

While the Premier League increased the number of games available for live broadcasting in Britain to 200, only overseas channels are able to air all 380 fixtures per season live in order to protect stadium attendances. There are still two packages to be sold, each holding the rights to 20 midweek matches.

Sky and BT could end up paying hundreds of millions of pounds less than the record £5.136bn for the rights they paid in the 2015 auction.

Sky said it was spending 16 percent less per game than under its present three-year deal.

Sky have won both Sunday slots, Saturday nights, Monday night and Friday nights which would give them the lion's share of the top games for the three year contract starting in 2019.

Swansea return to Premier League action next week when they travel to face Brighton & Hove Albion - seven days after an FA Cup trip to Sheffield Wednesday.

"As IHS Markit expected, competition from the big tech firms for the main season-long packages failed to materialise", said IHS Markit research director, Ted Hall.

"BT Sport is enjoyed by over five million households and pubs and clubs across the U.K. We are excited about the opportunity to bring this great content to even more TV and mobile customers as we pursue our strategy of being the best provider of converged network services in the U.K".

Premier League executive chairman Richard Scudamore said: "We are extremely pleased that BT and Sky continue to view the Premier League and our clubs as such an important part of their offering".

He added: "It remains possible that a non-traditional media company will acquire an exclusive domestic live rights package to one of the "big 5" European football leagues".

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