It's being speculated that the hardware that the company is referring to is its very own smart speaker. A job posting on the company's website indicates just that, although it provides few details about what kind of hardware is being created. According to one job description, Spotify is on track to create "its first physical products and setting up an operational organization for manufacturing, supply chain, sales & marketing". Now open job listings relevant to the company's hardware ambitions include Operations Manager - Hardware Product, Project Manager - Hardware Production & Engineering, Product Analyst - Hardware Products, and Senior Project Manager Hardware Production.
With Apple music being projected to overtake Spotify as the most popular streaming platform in the United States, according to the Wall Street Journal, a competitive smart speaker may help the company remain No. 1. "Above all, your work will impact the way the world experiences music". This includes the Google Home and the Amazon Echo smart speakers, and the various speakers from Sonos. And with Apple not supporting Spotify playback on its HomePod or Apple Watch, it only makes sense for Spotify to tap into making its own listening device. This means that users won't be able to ask Siri to play music from Spotify. Now the music streaming service seems to be rekindling its hardware ambitions as new recruitment posts suggest Spotify is looking to fill positions for that division.
It's also worth pointing out that Spotify now has over 70 million worldwide subscribers.