However the first new service from Google on display at the talks was actually regarding the Google Play store - and, though whilst not expressly related to immersive applications, it certainly has the capacity to affect any AR app or virtual reality (VR) product for Google's head mounted displays (HMDs) - the Google Cardboard and Google Daydream. This new feature allows Android users to instantly launch games from the Google Play store without having to install them first, saving time and space.
The list of games that are available under the Google Play Instant section on Play Store is now limited but big titles like Clash Royale and Final Fantasy are already available to try through the new service on Play Store. Till now, one had to rely on YouTube videos or stock footage from the Play Store listing to get an idea of what a game looked like. For instance, Mighty Battles' instant app lets you play full rounds of game, despite the software utilizing some higher-end graphics.
Additionally, to help users discover new games Google has redesigned our Google Play Games app.
Google Play Instant games in the Play Games Arcade tab.
What we really want to know though, is whether developers of premium titles will release bitesize versions of games for you to test.
Google debuted a feature called Instant Apps past year, which is the foundation on top of which Google Play Instant was erected. But Google noticed that some consumers will refrain from trying new titles when they realize the downloads take time.
"Rolling out today, android users can try google lens to do things like create a contact from a business card or get more info about a famous landmark".
Android P, the next version of Google's mobile operating system, will seemingly block apps built for Android 4.1 and lower. The main advantage of these Instant games, though, is that users can try the game without having to install anything. The update is now live in the Google Play Store. There is no reason to thank us, it is just what we do.
For now, this project is still a closed beta, though Google plans to open it up to more developers later this year.