The app which until now allowed users buy or rent movies and TV shows, has started showing which service is currently streaming the particular show. If that sounds familiar, that's because Apple has a similar app on iPhone, iPad, and Apple TV, the appropriately-named TV app.
Google Play Movies & TV has always been Google's answer to Apple's iTunes for renting/selling movies and TV shows, but today it's being taken a step further and being transformed into a service that helps you find the flawless content to watch no matter what platform it's on. The app will now show you where you can stream the films and TV shows you want to watch.
At launch, Google is working with 28 streaming services whose content libraries are now integrated in Google Play Movies & TV. Explore more than tens of thousands of shows and movies on Google Play by genre to quickly find comedy TV shows, an award winning drama, family movies and more to watch for free, rent or buy.
However, the malware not only pops up advertising web pages, but can also send Android notifications, including clickable links, to lure users into generating ad revenue for the criminals.
"We deeplink right into playback for that [third-party streaming] app", explains Ben Serridge, the product manager for the Movies & TV app at Google.
The new version offers search results across a range of services including Amazon Prime Video, Hulu, HBO Go, Now, Showtime as well as the U.S. major networks. The app will also keep track of your tastes with a rating system and suggest shows based on what you have watched and rated.
For those living in markets like the USA, you guys probably aren't the app's target audience so if you don't see these recommendations, that's probably one of the reasons why.
Also read: Did you know Android phones are pre-installed with malware? The thumbs down will remove the item from your suggestions entirely. The company is looking to improve your entertainment experience on Android by bringing a unified streaming experience to its Google Play Movies & TV app.
To take advantage of the new features, you'll have to upgrade to the latest version of the Google Play Movies & TV, but be aware that this is a gradual rollout that starts in the US. Not only is Netflix missing from Google's app, so is its own YouTube original content - and that's the same company!