Apple CEO Tim Cook believes Facebook should have regulated itself

Tim Cook at the March 27 Apple event in Chicago    
   Scott Olson  Getty

Tim Cook at the March 27 Apple event in Chicago Scott Olson Getty

"We've elected not to do that", Cook said.

Speaking to Recode's Kara Swisher and MSNBC's Chris Hayes, Cook said he'd prefer that Facebook and others would have curbed their use of personal data to build "these detailed profiles of people. patched together from several sources".

Fast Company noted that while Cook has been vocal about Apple's refusal to engage in the data monetisation economy, Facebook is the most widely used app on the iPhone and reached an 80pc penetration among app users.

"We're not doing the beauty contest", Cook said. "Privacy to us is a human right, a civil liberty".

In 2014, Facebook allowed a third-party application to access the data of users and their friends, even though the friends never consented to having their information exposed to the app.

Apple's Tim Cook says Facebook is beyond self-regulation.

However, he also said that self-regulation is the best thing companies could do, stressing how Apple chose to never use or sell the data of their customers.

"The ability of anyone to know what you've been browsing about for years, who your contacts are, who their contacts are, things you like and dislike, and every intimate detail of your life - from my point of view, it shouldn't exist. This is like freedom of speech and freedom of the press", Cook said.

When asked what he would do if he were in Zuckerberg's position, Cook replied: "What would I do?"

For Facebook, Playboy's move is part of a backlash against the company, exemplified by the DeleteFacebook hashtag, that has grown in the wake of the Cambridge Analytica revelations.

If you haven't been following the situation, here's a quick recap of events to date: Facebook is in hot water with users and lawmakers after it was discovered that Cambridge Analytica managed to improperly obtain the data of around 50 million Facebook users, and may have shared that information with Donald's Trump 2016 presidential campaign.

Meanwhile, famous Facebook users such as Elon Musk, Comedian Jim Carrey, Bollywood Actor Farhan Akhtar, and now Playboy have removed its official page from Facebook.

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